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Don’t Let a Slow Website Cost You Business!

by May 24, 2021Digital Marketing, SEO, Website Design, Website Development0 comments

Stop watch

As technology advances so do the needs and expectations of online users. Visitors expect websites to be faster and faster. If you want to attract new customers and retain existing ones, you need your website to perform at an optimal speed. The current standard for load speed time is 2 seconds; Each and every page of your site should be loading in 2 seconds or less to ensure potential customers don’t get frustrated and leave your site before viewing the content. After two seconds visitors question whether your website is worth their time, 40% will abandon it altogether if it takes longer than three.


Website load speed has a direct correlation with conversion rates. Less load time = higher conversion rate. So, if your website is slow, you could be losing out on a multitude of potential clients. However, sufficient website content in conjunction with faster load times will increase your conversion rates. Studies show that conversion rates drop for every second longer your visitor has to wait. A study by TagMan stated that every second of load speed delay correlated to 7% in lost revenue.


If losing potential clients isn’t bad enough, Google has indicated that site speed is one of the signals used by its algorithm and has a direct impact on page ranking and visibility. Website speed has such a strong impact on Google rankings because they want to be sure that the websites they recommend are top-notch quality and will lead to consistent visitor satisfaction.


Don’t let a slow website kill client conversions. See where your website speed stands with a website audit from Total Teck. We will also share with you our step-by-step system we use to transform websites into lead-generating, money-making marketing machines.